You know that feeling when you just can't get a website or application to work? You can't find what you're looking for. There's too much clutter. You don't know where to go. It's not you; it's them. It happens when someone assumes websites and applications are one size fits all. That's like building an engine before knowing what car it's for. Everything your business does is for your users. Your website or application should live up to those same standards. Why? Because every $1 invested in user experience design yields a $100 return. Those are odds we like.
There's only one way to do that: By getting to know your users really well. Our user experience design process starts with researching them, and when it comes to what they want, we don't guess. We take a holistic approach to learn their needs, goals, pain points and expectations and then build a design to suit. How do we work this magic? Interviews and surveys Focus groups Analytics Expert reviews Contextual and competitive analysis Persona development
What we typically find in our research is that your users want simplicity. Give them too many choices, and they'll end up leaving without buying anything. Our UX specialists sweat the small stuff to make sure every color, every image and every piece of content gives your users an amazing experience every time.
User experience design is all about iterating on what you have. We design, build, test and design again to ensure an amazing experience with every visit by implementing tools like: Usability testing User experience mapping Information architecture Behavioral monitoring A/B testing Revising and reiterating Basically, when we think we're done, we find something that can keep 68% more users on your website. That means, 68% more potential customers.